About Project

About Project

About Project

Fresh Meats is a dedicated app for purchasing raw meats online. This app conveniently allows users to buy meats from a wide selection of products and categories online, making their in-store journey simpler.

Fresh Meats is a dedicated app for purchasing raw meats online. This app conveniently allows users to buy meats from a wide selection of products and categories online, making their in-store journey simpler.

Fresh Meats is a dedicated app for purchasing raw meats online. This app conveniently allows users to buy meats from a wide selection of products and categories online, making their in-store journey simpler.

Solution:

Solution:

Solution:

Fresh meats app allows users to buy meats from a wide selection of products and categories online, making their in-store journey simpler.

Fresh meats app allows users to buy meats from a wide selection of products and categories online, making their in-store journey simpler.

Fresh meats app allows users to buy meats from a wide selection of products and categories online, making their in-store journey simpler.

Challenges:

Challenges:

Challenges:

Users are currently unable to purchase fresh and clean raw meats at their convenience.


Users are currently unable to purchase fresh and clean raw meats at their convenience.

Users are currently unable to purchase fresh and clean raw meats at their convenience.


Design Process

Design Process

Design Process

I followed the design thinking process with a user-centered design approach. Design thinking is a non-liner, iterative process that included 5 phases: Empathize, Define, Ideation, Prototype and Design. It is the most appropriate choice when problems are ill-defined or unknown.

I followed the design thinking process with a user-centered design approach. Design thinking is a non-liner, iterative process that included 5 phases: Empathize, Define, Ideation, Prototype and Design. It is the most appropriate choice when problems are ill-defined or unknown.

I followed the design thinking process with a user-centered design approach. Design thinking is a non-liner, iterative process that included 5 phases: Empathize, Define, Ideation, Prototype and Design. It is the most appropriate choice when problems are ill-defined or unknown.

Competitor Analysis

Competitor Analysis

Competitor Analysis

Competitive analysis is a strategic management which is used to assess strength and weakness of current and potential competitors.

Competitive analysis is a strategic management which is used to assess strength and weakness of current and potential competitors.

Competitive analysis is a strategic management which is used to assess strength and weakness of current and potential competitors.

User Persona

User Persona

User Persona

Based on the research and answers that I got from user interviews I started off by creating user personas so that I get a clear view of my targeted users behaviour pattern, needs, goals etc.

Based on the research and answers that I got from user interviews I started off by creating user personas so that I get a clear view of my targeted users behaviour pattern, needs, goals etc.

Based on the research and answers that I got from user interviews I started off by creating user personas so that I get a clear view of my targeted users behaviour pattern, needs, goals etc.

Empathy Mapping

Empathy Mapping

To empathize with user, I created empathy map for better connectivity and understanding of the user. It aids in deep and better insights of the user and here I have mapped the responses of persons what do the Say, Does, Think & Feel.

User Journey Map

User Journey Map

Based on the user research I have created user journey map is better to understand the crucial pain points, challenges, mindset and overall journey which user may encounter while ordering meat.

User Flow

User Flow

A user flow is a visual representation for the user to map out each and every step the user takes from the entry point right through the final point. User flow is helpful for we to understand how a user navigate through the app and what decisions can they possibly make and complete app experience at holistic level.

Design System

Design System

Color Palette

Iconography

Iconography

Typography

Typography

Components

Components

High-Fidelity Screens

High-Fidelity Screens

On-boarding Screens

On-boarding Screens

Log-in Screens

Log-in Screens

Main Screens

Main Screens

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